The data from i Research shows the market size of China online dating sites will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with an annual average compound growth rate of 31.3%, way higher than that of US market which is 3.4%.
As shown in the table, the market is quite mature with a highly concentration level.
In the past few years, dating websites like have acquired millions of subscribers, the first claiming to have a membership of 85 million, the latter approximately 100 million registered users.
Even more successful than dating websites are China’s dating apps.
It has not just changed entire villages and family constructions; it has also reshaped the landscape of dating and marriage. In China, online dating is serious business for many.n a country of 1.3 billion, finding a suitable spouse is not always easy.
Millions of Chinese women and men go online every day in hopes of finding their Mr. With China’s flourishing Internet, the online dating market is a goldmine for many investors.
The percentage of paying users is only 1.6% This is a typical design of Chinese dating site: basic personal data interaction.
However, the four options here, “send text”, “say hello”, “send gift” and “follow her” are not enough attractive.
This makes it possible for members to look for a partner who lives in the same neighbourhood, or goes to the same karaoke bar.
In 2012, the biggest 3 website take 73.7% of the market, at the same time, the first 10 websites have occupied 93.81%.
On the other hand, the business mode has not changed fundamentally, almost out of date. So after finding the one they want, they will stop using the site.
With the world’s largest smartphone market, the majority of Chinese Internet users go online through their mobile phone.
Iphone and Android dating apps such as ) have become increasingly popular.